In 2021, I had the pleasure of ghostwriting some business and technology articles in collaboration with Acelerate Agency. Hopefully, the links below demonstrate a human touch and touch of humour that AI won’t be able to replicate anytime soon.
For “7 Important Business App Metrics Entrepreneurs Need to Track“, I drew on my own background of designing and developing mobile apps as well as my personal experience of using them. I was happy with the upbeat and humorous tone of the piece.
“6 Innovative Ways to Improve Collaboration Between Developers and Testers” was more serious in tone and a lot more technical. But there are some nice similes in there, and some complex ideas are fairly easy to grasp.
“The Only Online Reputation Management Cheatsheet You’ll Ever Need” was info-heavy, but again, digestible. There’s plenty of practical advice for business owners.
Want to know about omnichannel marketing? Of course you do! Then take a look at “8 Tactics for Delivering Omnichannel Customer Support“.
I’ve enjoyed remote working for many years now, and I drew on that experience for “Multi-Factor Authentication (MFA): Why It’s Essential for Remote Work Setups“. It also provides a pretty concise introduction to MFA.
“6 Steps to Streamlining The Sales-to-Service Customer Handoff Process” is quite long and complex, but I like how the data is broken up with images that offer a nice visual metaphor.
Asynchronous working is another concept that I have great personal appreciation for. I think I make a pretty strong case for it here: “How to Utilize Asynchronous Communication for Your Remote Team“.
“8 Affiliate Marketing Strategies to Boost Your E-commerce Sales” is a long piece, but thanks to plenty of short, pithy sections, it’s fun and easy to read.
Finally, I enjoyed structuring “Employee Value Proposition (EVP): What It Is & Why Should You Invest in It“. I think it takes some complex B2B ideas and makes them relatable.
In total, I worked on 25+ articles for Accelerate Agency, but these are the ones I like best (among those that are still online!).
J Everard Design 