This was a leaflet offering B2B maintenance for audio visual products and services.
The challenge was to define the services available on the inner spread, and on the cover, to clearly state that the services were specifically available to four different sectors – corporate, healthcare, education, and specialist. It was also within the corporate guidelines to use photography on the cover of print output.
Therefore, I would need to use an image each to represent the four sectors, which was making the cover look quite disjointed. I chose to use a coloured overlay on each image, and then fade to white where the images converge, to suggest a unity that was offered by the SavilleCARE services. It kept the cover looking colourful and corporate, but stopped the images from clashing. The sectors were also labelled, making it clear for the relevant markets.
By contrast, the inside was a clean typographic layout making use of white space. The support package was one of the company’s leading services, and the sales team were happy with the glossy leaflet, printed on 350gsm stock.
The support package was one of the company’s leading services, and the sales team were happy with the glossy leaflet, printed on 350gsm stock.
Designed on InDesign, Illustrator, and Photoshop on the Adobe Creative Cloud suite.
J Everard Design 