In September 2018, my employer had a full company restructure and rebrand in conjunction with UK based brand transformation agency Mobas.
I worked in a small design studio comprising three designers, and over the coming months, we evolved and refined the identity. We designed and implemented new graphic features, typographic styles, and photographic templates, and a year later it was time to refresh and redesign the company website to incorporate this evolution of the brand.
An internal consultation took place with the marketing department as a whole, where various options were discussed. Based on this, I designed a proposed layout for the new homepage, with better use of white space for more impactful use of imagery, plus using the contrasting colour palette to anchor the layout at the top and bottom.
After some minor amendments the layout was approved. I’d done the layouts in Illustrator, which I then supplied to Mobas, who built the new site. When the site was ready, I had to repopulate it using Bolt CMS. All the text was rewritten which I had to proofread and reupload, all images needed reformatting, and all logs needed to be white-out rather than colour. This was done in a frantic, white-knuckle week whose memory I still drink to suppress. However, the deadline was met, and the new site switched over seamlessly to replace the old one.
…the deadline was met, and the new site switched over seamlessly to replace the old one
The old site attracted a steady 4000 to 5000 visitors per month from August 2019 to February 2020. After the new site was launched in February, that number had risen to over 7000 by June 2020 (although other factors such as the coronavirus lockdown, may account for this increase).
See the new website designs below, and beneath, for comparison, is the previous version of the homepage.
The previous Visavvi homepage prior to the above redesign
Designed on Illustrator and Photoshop on the Adobe Creative Cloud suite, and populated using Bolt CMS.
J Everard Design 